
Bruce Monroe pre-demolition
Could this ↑ Become This ↓


Sure!
It would just take some thought, planning, and community willpower. A bit of quick background: The Bruce Monroe school on Georgia Avenue and Irving Street in Washington DC was originally slated to be replaced with a mixed-use project containing residential units, retail, and a new school. Unfortunately, the guys from Bear and Lehman and Countrywide went off and did some not so nice things with other people’s money and broke the financial system. Thus, there’s no real money around to get the project off the ground. So the DC government, under the auspices of the DMPED (Deputy Mayor for Planning and Economic Development) and the OP (Office of Planning) are working on a “temporary use” for the site. Temporary means somewhere in the neighborhood of five years, most likely. So far, a parking lot was proposed and quickly shouted down, and as of today, my understanding is that there will definitely be two basketball courts, a tennis court, landscaped gardens, and a playground. The next need is for indoor, heated space. The conventional approach, of course, would be to drop one of these bad boys on the site:
Sexy, no?
If a standard trailer won’t draw excited throngs of visitors onto a site in an area DCMUD describes as desperate for thoughtful development, then I don’t know what will. Don’t get me wrong, there’s a reason you see these things on every undeveloped site in the country. They’re cheap, readily available, and don’t require a lot of thought or effort to get one planted. The problem, of course, is that they add little value to a site like Bruce Monroe.

prefab cabin

Truck it in, truck it out

Imagine all these visitors coming to GA ave. Paying for parking, supporting local restaurants down the street, staying to catch a show at the Lincoln Theatre...
Certainly not like something like this would, at least. Having a green prefabricated structure on the site would promote a number of initiatives the community, the city, and neighboring business owners want. So here’s a concept I came up with that I think is eminently feasible and will reap excellent rewards for all stakeholders.
Green Incubator Proposal for Bruce Monroe Site
• Reuse the site as a technology showcase/ DC Green incubator
• Place prefab houses on the site as both showhouses for green technology and office/sales space
• Use buildings could as a showoom for retailers such as Greater Goods, Eco-Green Living,
Community Forklift, and a sales office for service providers such as DC Greenworks
• Place DDOE Employees onsite to assist homeowners with green renovation
• Install rain gardens/rain barrels on the site

rain barrels
• Create a dropoff point for Recyclable construction materials
Advantages for the site:
• Structures built off-site can be delivered and finished within several months as opposed to years
• Much more attractive, activated, and safe than a standard trailer
• Structures can easily be removed once permanent use for the site is found.
• Museum of Modern Art in NY held wildly popular similar exhibit in 2008
Advantages for the community
• Local youth can be employed in the finish work, button-up, and maintenance, learning valuable skills and earning money.
• Creates a Destination on Georgia Avenue and will improve rather than detract from neighboring property values. (Think how many people read Dwell and want to move to a more sustainable lifestyle).
• Presence of structures and people (employees, visitors, etc.) prevents blight and transforms impression of Georgia Avenue.
Advantages for the city
• Creates economic opportunity and sales tax/lease revenue from Prefab homebuilders, retailers, employees, and parking.
• Attracts visitors from MD/VA and surrounding region interested in sustainability.
• Promotes image of DC as a green city and encourages sustainable practices by residents.
• Project could be incorporated with DDOE/SYEP Green Summer Program.
Think this is an awesome idea? Good. Lobby Ward 1 Councilmember Jim Graham’s office at 202.724.7774 (they’re already looking at this and are supportive, but the more voices, the better). Call the Deputy Mayor’s office too(Specifically Andre Byers at (202) 724-7210). And if you, or someone you know would like to be involved in providing the structures, building them, or providing expertise, call me!
Faraji Whalen,
President, Five Wide LLC
202.487.9565
Fwhalen@alum.mit.edu
http://www.5wide.com

Container house made from recycled shipping containers
Addendum: The Case for Retail
Effective Retail is great for neighborhoods. It can provide jobs, services, additional security, and in many neighborhoods, a compelling identity. These days, retail bays can also provide a bunch of empty storefronts and desperate brokerage signs. But let’s focus on the positive. Think Georgetown’s strip of clothing stores, boutiques, and salons

M Street in Georgetown
or U Street’s vibrant mix of furniture stores, thrift shops, and bars:

U Street
Now, I’m not naive enough to think that we can turn Georgia Avenue into Georgetown or U Street overnight, or frankly, that we’d want to. Those neighborhoods have a particular niche, as well as their own particular issues, particularly regarding housing affordability. What I do believe to be a great opportunity however, is the potential use of the Bruce Monroe site as a retail incubator in the same way Los Angeles and London have been successful in pairing with retailers and artists to fill vacant retail with pop shops: creative exhibits, art spaces, and showrooms.

Solar-powered KiosKiosk Pop-up shop
Since the BM site will be without permanent structures for at least 3-5 years, there’s a great opportunity there to create revenue both for businesses and the city by creating an attractive green temporary retail destination on the site. The Georgia Avenue facing side of the site is already zoned for commercial, and there is already a precedent for the construction of temporary retail: Voila Puma!

Puma's collapsible container city
This interesting creature is made of 24 recycled shipping containers and took two weeks and roughly 6000 person hours to build with disassembly taking 3-5 days. Once it is no longer needed on a site, it can be shipped off to the next location.

Away we go

The shopping experience
Given the overall green theme of the proposed project, A consolidated retail outlet made of shipping containers or other similarly portable structures would be a great draw for the neighborhood. Yes, there’s tons of vacant retail on Georgia Avenue, you’re saying. Why add to the inventory?
Well, here’s the thing.
- By creating a single point for complementary green retail (Greater Goods, Eco-Green Living, Community Forklift, and, say, DC Greenworks) you create a destination point for people interested in purchasing green building supplies, construction items, etc. (Externality, for economics nerds).
- The site creates revenue for the city from rent, jobs for local residents, and opportunities for existing small businesses.
- The site becomes much safer, as foot traffic from employees, customers, and visitors keeps the site activated and discourages malfeasance.
- If you build it, they will come. And once you disassemble it, five years from now, you’ll have a precedent for whatever new retail will go into the proposed mixed-use site that will permanently sit on the site.
Think this is an awesome idea? Good. Lobby Ward 1 Councilmember Jim Graham’s office at 202.724.7774 (they’re already looking at this and are supportive, but the more voices, the better). Call the Deputy Mayor’s office too(Specifically Andre Byers at (202) 724-7210). And if you, or someone you know would like to be involved in providing the structures, building them, or providing expertise, call me!
Faraji Whalen,
President, Five Wide LLC
202.487.9565
Fwhalen@alum.mit.edu
http://www.5wide.com











